These are the reasons potential clients aren’t reaching out to you right now.
The good news is that if you can solve each of those problems, you’ll get coaching clients.
In this post, we’ll demystify the process of acquiring coaching clients.
You’ll learn how to connect with your ideal clients, build a relationship with them, and provide value that’s so helpful they reach out to you for coaching services.
Even if you’re the very best coach in the world, you won’t get clients if potential clients who want your solution:
Don’t know you exist
Don’t realize (or believe) that you can deliver value to them
Don’t know how to contact you
These are the reasons potential clients aren’t reaching out to you right now.
The good news is that if you can solve each of those problems, you’ll get coaching clients.
In this post, we’ll demystify the process of acquiring coaching clients.
You’ll learn how to connect with your ideal clients, build a relationship with them, and provide value that’s so helpful they reach out to you for coaching services.
Want to learn how to create content that generates real leads and sales for your business?
Copyblogger Academy is where business owners learn how to turn content into a growth asset. You’ll get practical frameworks for writing, SEO, and distribution that help you attract the right audience and convert attention into customers. No more chasing likes and shares. The Academy will teach to create an eco system that turns content into cash.
Join Now For Lifetime Access
Step 1: Define Who Is (And Is NOT) Your Ideal Coaching Client
If you’re going to have a doctor perform brain surgery on you, would you hire a brain surgeon or a general doctor?
Even if the brain surgeon costs significantly more, you’ll still probably select the brain surgeon.
Why? You assume that because they’re a specialist in your problems, they’ll probably do a better job.
The same is true for coaching.
Coaching clients want to hire specialists, not generalists.
Therefore, the first step is becoming very clear about the specific problems you solve and the type of person you help.
Start by defining two things:
- The Problem: What specific pain or challenge do your clients have that you can solve? For example, instead of offering “career coaching,” maybe you specialize in helping mid-level managers break into executive roles.
- The Problem: What specific pain or challenge do your clients have that you can solve? For example, instead of offering “career coaching,” maybe you specialize in helping mid-level managers break into executive roles.
- The Problem: What specific pain or challenge do your clients have that you can solve? For example, instead of offering “career coaching,” maybe you specialize in helping mid-level managers break into executive roles.
A common objection is, “Well, I currently don’t have any clients, so I’m willing to work with anyone!”
However, by offering to work with anyone, you’ll be classified as a generalist, and it will be harder to attract your ideal clients and charge premium prices in the long run.
Also, only offer coaching services for things you’ve actually done yourself. For example, don’t try to be an executive coach if you’ve never held an executive position.
Similarly, if you’re not in great shape, don’t try to be a fitness coach.
As you’ll soon see, having experience will be crucial when pitching clients and creating marketing materials.